So, you’ve got an idea and you’re ready to try and communicate. For starters, decide if your invention details may be communicated or otherwise. Ask your patent attorney if it is ok. If so, you will want can i patent an idea. What exactly is a press release? In a nutshell, it’s a short, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick-up the story.
The sad simple truth is editors are bombarded with pr releases. If you want to keep yours out from the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The final thing they want to examine is really a screaming advertisement masquerading being a press release (think along the lines of: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is dependant on advertising revenue. As a result them very uninterested in publishing an advert for your product at no cost!
Arrive at the point. Focus on the newsworthy aspect of your invention. Describe the way your invention solves a difficulty. And attempt to think beyond simply: “It saves time and expense.” Be specific…This idea will prevent you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the season honor, the transportation sector also saw a huge number of invention accolades as well.
I will remember, as I’m sure most of it is possible to, when “bigger is better” was symbolic of cars and private transportation. Today, if you have this kind of huge focus on green energy and carbon emissions, “compact” is definitely the new Cadillac. Just turn on the television during any prime-time show and you’re prone to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the craze since they included several “green” transportation choices on their annual Best Inventions of the Year list. Here are two to be on the lookout for inside the future years: The Venturi Eclectic car runs solely on wind and solar technology. Plus, the Venturi doesn’t need to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due out in 2008. The Metropolis Car from MIT’s Media Lab is actually a two-seater, patent an invention that may be examined from a designated location, then returned (such as a cart) to the other station inside the city. Due in 2011, this innovative concept could reduce another massive symptom in mass transit – parking.
Using the way things are going, expect more big changes in how we communicate and the way we get around. Make sure you check out our next InventHelp blog, where we’ll explore more transportation innovations, such as a new approach to fly in fashion!
Choose your magazines carefully. Say you’ve got a brand new fishing invention. Seems logical to send out it for the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are typically searching for news about products already on the market, you might miss your target audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So as opposed to Sports Illustrated to your invention, why not use a trade publication like American Sport Fishing? This is when business information regarding new inventions could be acquired by an editor.
Check out a pro. Publicity is really a time-consuming marketing activity, which explains why publicity releases are included in inventhelp office to industry services. If you’re not really a client, you may want to consider employing a publicity firm that can handle the writing and distribution of releases for you. Most companies charge by the word for such services so be sure to inquire about pricing at the start.